The streetwear design philosophy seamlessly bridges literary themes and concepts from the book of the same name with wearable art at affordable prices, using organic cotton.

• Wearable Poetics: The apparel acts as an extension of the literature’s radical artistic resistance, turning garments into a physical canvas for philosophical concepts and themes.
  
• The Tifinagh “ⵣ” Brand Icon: The inclusion of the Amazigh letter “ⵣ” (Yaz) acts as the central logo and motif across the streetwear collection, symbolizing freedom, sovereignty, and ancestral identity.
  
• Limited Drops: Just like the rare print editions of the text, the clothing pieces are released as unique design runs reflecting the multidimensional artwork and digital installation concepts from the book.